An educational presentation on marketing for LuxAlto. A restrained grid, clear text hierarchy and colour accents give the text-heavy material a consistent structure.
Inside the case13
Cover
A typographic cover with the LuxAlto logo and brand colour accents.
Presentation structure
Three sections organise the guide: planning, testing and scaling.
Planning · hypotheses
The HADI cycle introduces the planning section.
Planning · analysis
Text hierarchy structures the explanation of niche research and SWOT analysis.
Planning · forecasting
A text-led slide about forecasting and budgeting.
Promotion channels
The first group of promotion channels is presented in comparable blocks.
More promotion channels
The channel overview continues with the same typographic structure.
Yandex Direct
Explanatory text is paired with advertising examples.
Campaign setup
A numbered layout separates the campaign setup scenarios.
Testing
A slide about testing campaigns and adjusting their settings.
Analysis
Key terms and metrics are highlighted within the text.
Scaling
The final chapter covers scaling and expanding the product range.
Closing slide
A closing message in the same restrained visual style.